Eldon Insurance has launched a new partnership with the RAC which will allow its brands to offer policy holders the very best breakdown cover on the road. Delivered through its fast growing GoSkippy and Footprint brands, Eldon chose to work in collaboration with the RAC as they believe the established brand would increase consumer confidence and further build credibility for the insurance provider.
The partnership represents a comprehensive offer to motorists looking for excellent customer service from their insurance provider, with Roadside Recovery, At Home, Onward Travel and European Breakdown cover now available to Eldon’s customers from the RAC.
Jaimie Hanley, marketing director at Eldon, comments: “The RAC was an obvious choice when we were looking for a trusted brand through which we could offer Roadside Recovery for our insurance packages.
“For car, bike and van owners we recognised the value that the RAC would offer both in brand reputation terms and actual delivery of a first class recovery service for our customers.
“It’s a partnership which we foresee will offer mutual benefit. Whilst we can feel confident that the RAC brand will offer a reassuring weight of frontline delivery, the RAC can equally be assured that they are being referred by one of the fastest growing and dynamic names in the insurance world.”
RAC head of commercial sales Richard Fuller said: “We feel this partnership represents great value for customers and since we launched at the end of the summer it has been going very well, which suggests motorists are responding positively to the offer.
“In today’s market place people are looking for the best value packages and the combination of the right insurance policy for the motorist and the peace of mind that comes with RAC breakdown cover is a powerful offer.”
Notes to Editors
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About the RAC
With more than eight million members, the RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.
The RAC is the motorist’s champion and campaigns to support the interests of its members and UK motorists at a national level, including advancing levels of road safety, supporting the needs of young drivers and voicing concerns about the increasing cost of motoring. The RAC’s annual Report on Motoring – first published in 1989 – provides a clear insight into the concerns and issues facing today’s motorists.
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The RAC supports and is a founding member of FairFuelUK which campaigns for fairer taxes on petrol and diesel.
- RAC patrols fix four out of five vehicles at the roadside and on average within 34 minutes
- RAC vans carry more than 500 parts and tools to get members’ vehicles going again
- 98% of members would recommend RAC Rescue to their friends and family